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Building your business with the help of referrals ensures that you can have a regular flow of clients. These referrals can be made through your existing clientele or through mutually relationships with other professionals.
Here are a few steps to getting more referrals.
Start with the people you know. You already have a warm list of contacts that would be more than happy to send you referrals. Arrange a time to meet with them to explain your product or service. Be sure to specify the kind of people that you are looking for as potential customers. Also, contact people you have already done business with and ask them for referrals.
Once you get the referrals, set a time to contact them. Be persistent. Many times the referrals are busy and may not response immediately, but do follow up. One way to do this, rather than just flood them with phone calls is to send a link to an article you wrote recently or keep them updated with interesting bits of information such as a flyer or DVD.
Setting up a system to stay in touch with potential referrals requires some organization and planning.
Remember tracking your referrals is an ongoing activity.
Remember to thank your referral sources each time they send you a client. As an incentive, you can offer a restaurant gift certificate at www.restaurant.com or a vacation get-a-way at www.spafinder.com
In order for referrals to work effectively, you must work at it consistently while building relationships.
Happy Referrals.
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- Customer Referrals – Why Are They So Important?